Simple Elements of On-page SEO that can increase traffic
If you own a business website, you would certainly like to increase the traffic to your website. But you are not enough time or expertise to get into the technical field.
Marketers agree that any business needs SEO to grow. Well, it pays to gain working knowledge of the elements used in on-page SEO. And the best part it is that it doesn’t need technical expertise.
SEO gets difficult only when you make it so. Let us understand about on-page SEO. SEO comprises of the technologies that you need to perform on a particular website to impress search engines. That includes html code as well as content which give you organic search results.
In simple words, you can write convincing SEO copy by applying some on-page SEO elements consistently.
The three main reasons that help you master the on-page SEO basics are:
SEO generate business leads
SEO has positive impact when it comes to lead generation and 59% of the marketers also believe this fact
Natural Search defeats paid search
79% of the users who use search engines say the frequently click on only natural search outcome.
Search defeats social media
The profits made through search were more than the profits made through social media. So if you master the SEO basics, you can boost traffic to your website, generate leads and increase sales.
Now let us look at the key elements of on-page SEO that can help you increase traffic
Successful on-page SEO begins with Headlines and Titles
The title should consist of keywords. It is a very important element for ranking through of on-page SEO. For amazing results, try and use the keywords in beginning of relevant title. The title should be relevant and related to the content of website page.
Meta descriptions can help enhance on-page SEO
Each page consists of a Meta tag which best describes your page. It means the information that your page contains is described through Meta tags. It is basically the summary that helps Google to narrate the website page on pages of search results.
You can take advantage of page summary by writing relevant content for your SEO copy. While writing Meta tags make sure you write it from the reader’s point of view and not just for search engines. And every individual page must contain unique description. Don’t use same Meta descriptions for pages which are similar.
Placing relevant keywords for on-page SEO can be quite beneficial
Keywords play an important role in SEO. Users type keyword phrases or keyword in search box. So the usage and placement of keyword matters a lot. So if you use and place relevant keywords in your content especially in first 100-150 words, it will work really well.
One very important note that you need to keep in mind while using and placing keywords is not to overuse your keywords as Google can catch you keyword stuffing. The keyword density should not exceed the 5% limit in overall content on a particular page.
Selecting the keywords that searchers use while finding relevant information on the net can help you create relevant and useful content. A free tool that you can use to find keywords so that you get enough guidance in planning your content strategy is a Google Keyword Planner. Educate yourself by learning how to use this tool and you can write relevant content.
Provide on-page SEO with convincing content- frequently
Content is king. This is a well known statement and so true when it comes to SEO content. Google always looks for content, but quality content is accepted by Google. Quality content will always fulfil the wants, needs and desires of visitors online. Remember, content is not for search engines, but only for users. So while creating content makes sure you create it for human readers. Google favours original, new and frequently update content, which attracts visitors. More visitors always attract Google robots to crawl your website page, which results in higher rankings.
Improve on-page SEO with the help of social media
Some people believe that social has repeated SEO, which is not true. The role of social media is quite different, which is distribution. Basically, social media lets you share the content with others. So, social media actually compliment your SEO by dispensing your content to the groups and parties who are interested in your business.
Technical Background not required for On-page SEO
When we talk about SEO, it is a complex and broad topic. Well, wise marketers do not avoid SEO, rather they make SEO techniques work for their business without caring about the fact they are not from technical background.
You can concentrate on the important elements discussed above and get tangible results. You can easily master them as they are easy to learn.